Arma Group announces promising investments in the Egyptian economy and starts operations at Bisco Misr

Cairo, June 23, 2025 – Hayel Saeed Anam & Co. (HAS Group), the multi-billion-dollar diversified conglomerate, through its investment arm Arma Group, announced a long-term investment plan covering several sectors in the Egyptian market over the next five years.

The announcement came during a ceremony held in Cairo by HSA to mark the official start of its operations at Bisco Misr, after securing all necessary regulatory approvals for the acquisition of Bisco Misr from Kellanova.

HSA and Arma’s overall investment roadmap also includes the creation of thousands of new job opportunities in the Egyptian market, contributing to Egypt’s industrial and economic growth.

In his speech at the event, Mr. Dirhem Abdo Saeed Anam, Group Chairman of HSA, said: “Established in Yemen in 1938, our group was among the first to invest in Egypt since the beginning of ARMA’s operation in 1992. This move reflected our strong belief in Egypt’s potential, given its numerous advantages, global strategic location, robust trade relations, and investment-friendly legislation."

He emphasized that the new investment plan approved by the board covers various sectors and activities, aiming to create thousands of jobs. These investments will strengthen the group's contribution to Egypt’s economic development and expand the country’s industrial and commercial base — not only to meet domestic demand but also to serve regional and global markets.

Anam also praised Egypt’s ambitious economic vision and the proactive policies and incentives implemented by the government to create a competitive and advanced investment climate.

Commenting on the event, Muneer Hayel Saeed Anam, Chairman of Arma Group, said: “The acquisition of Bisco Misr marks a major milestone for both Arma and Bisco Misr, bringing together two of the most iconic industrial FMCG brands in the country. Bisco Misr is a brand with decades of heritage and an emotional connection to Egyptian consumers and is now ready to enter a new era of growth.”

“This strategic transition opens new growth opportunities for Bisco Misr by leveraging the extensive expertise of HSA in biscuit manufacturing — a legacy of over five decades — in addition to its vast regional network. This paves the way for Bisco Misr’s expansion both regionally and internationally. We will continue working to strengthen both brands and expand our product range to ensure the availability of Egyptian-made goods across Middle Eastern, African, and international markets. Arma’s deep local market knowledge and innovation capabilities will be a key driver of Bisco Misr’s promising future growth,” he added.

Muneer Anam affirmed the group's commitment to developing the company and its products, and to increasing its market share, with the support and dedication of all stakeholders, especially the employees and workers, who are the company’s true capital.