Commercial Activity

Since its inception in Aden, the Group has sought to focus on commercial activity as this sector is the foundation of the Group's progress and prosperity.

The Group started its commercial activities in 1938. It was a limited retail business which soon flourished and extended to import, export, agencies, and others.

Our pioneering approach to international trade and global logistics in a wide range of product portfolio creating sustainable business increases in value for HSA Group, which is the result of the tireless efforts of building the roots of trust with consumers through a clear & comprehensive vision that ultimately contributes to their interest in product quality and diversity.

Alongside our own products, we also distribute goods for other multi-national companies. Many of our major globally recognised companies such as but not limited to Unilever, Porsche, Hyundai, Bayer, Roche, Pfizer, Sharp, Hitachi have been with us for several decades.

Our commercial activities include:

  • Food & Beverages
  • Automobiles
  • Electronics
  • Home & personal care
  • Pharmaceuticals
  • Medical supplies


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HSAG Brands

Each of our brands has its own heritage and personality, but they all have one mission to acheive.