Strategic Partnerships

Over the last forty years, the HSA Group has developed partnerships with a host of multi-national companies across the Middle East and various global marketplaces. To this end, we specialise in the marketing and distribution of imported products from internationally recognised brands in a myriad of industries.
Within a framework of mutual trust and commensurate with our common interests, we help brands establish a foothold in Yemen and across the whole Near East and Middle Eastern markets. With partnership firms including global brands such as Ford, Unilever and Nestle, we work hard to present our partners’ products to their chosen consumer-base in the most positive and profitable fashion.
A well-developed and seamlessly integrated distribution network covering the entire Yemeni market supports the Group’s partnership activities. Coupled with this, a highly qualified workforce manages the whole business - using the latest marketing and distribution technology systems to ensure maximum operational efficiency.

Key Partnership Sectors

Our partnerships cover a wide portfolio of international trademarks across several major sectors, including:

  • Automobiles
  • Electronics and electrical equipment
  • Food and beverages
  • Home appliances
  • Information technology
  • Household and personal care products
  • Pharmaceuticals and medical supplies

The main Group trading companies in the Yemen , associated with the agencies and partnership agreements are :

Alsaeed Metco Netco

Hayel Saeed Anam & Co - Trading Division.


Middle East Trading Company LTD.( METCO)

 National Trading Company LTD.( NATCO)

Related Links

HSAG Brands

Each of our brands has its own heritage and personality, but they all have one mission to acheive.